TED TALKS: The Official TED Guide to Public Speaking by Chris J. Anderson

Binding: Paperback - New
289.000₫
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From the head of TED and based on expertise drawn from the best TED Talks, an entertaining and practical guide to speaking, pitching and telling stories, filled with valuable insight for salespeople, leaders, teachers and writers

Amid today’s proliferating instant-communication channels, one form has emerged as the most effective way to communicate—a brief, polished, live-audience video talk. Since taking over TED in the early 2000s, Chris Anderson has tapped the world’s most brilliant minds to share their expertise on myriad subjects. Anderson discovered early on that the keys to getting an audience to sit up and pay attention are to condense a presentation into 18 minutes or less and to heighten its impact with a powerful narrative: in other words, to tell a terrific story.

TED Talks is chock full of personal presentation suggestions from such TED notables as Sir Ken Robinson, Mary Roach, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Dan Gilbert, Matt Ridley and dozens more—everything from how to focus your speech’s content to what you should wear onstage. This is a lively, fun read with great practical value, from the man who knows what goes into a great speech. In TED Talks, Anderson pulls back the TED curtain for anyone who wants to learn from the world’s best on how to prepare a top-notch presentation.

CHRIS ANDERSON is the curator of TED. 
Trained as a journalist after graduating from Oxford University, Anderson launched more than 100 successful magazines and websites before turning his attention to TED, which his nonprofit foundation acquired in 2001. 
His TED mantra -- "ideas worth spreading" -- continues to blossom on an international scale, with more than one billion TED Talks viewed annually. 
He lives in New York City.

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