Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures by Dan Roam

Author: Dan Roam
Binding: Paperback - New
227.400₫ 379.000₫

An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world." The workbook teaches readers how to:
-Improve their three "built-in" visual problem solving tools. -Apply the four-step visual thinking process (look-see-imagine-show) in any business situation. -Instantly improve their visual imaginations. -Learn how to recognize the type of problem to choose the best visual solution. If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

Product details

  • Paperback | 320 pages
  • 203 x 254 x 22.86mm | 566.99g
  • Penguin Putnam Inc
  • New York, United States
  • English
  • illustrations throughout
  • 1591843197
  • 9781591843191
  • 47,145

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