The abundance of products generated by society today obliges brands to differentiate themselves from others, or at least, project a different image. For this reason, these products require carefully designed settings that adapts to the current trends in order to stand out from the competition and size the consumers attention. No longer out of necessity, shopping has become another form of entertainment that has spurred the proliferation of large-scale shopping centres that incorporate new services and activities.The most essential aspect of store design is the relationship between client and products accessibility and exclusivity in equal measures. In order to cater to the latest trends, this invaluable volume includes excellent store design works from all over the world. From Paris to London, from Rome to New York, Within Concept Stores explains how fashion works.

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